Data Analysis for Real-World Decision Making - Q3 (2025)
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Experience scope
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Data visualization Data analysis CommunicationsSkills
critical thinking data manipulation problem solving statistical analysis data managementLearners in this program are building the technical, analytical, and business acumen needed to launch careers in data analysis, market research, and business intelligence. Through real-world, applied projects, they gain hands-on experience in gathering, structuring, and analyzing data to inform decision-making.
By the end of the course, learners are able to:
- Design and build databases for efficient data storage and retrieval
- Collect, clean, and analyze structured and unstructured datasets
- Use tools such as Excel, SQL, and Python for analysis and visualization
- Interpret market trends and customer behavior to generate business insights
- Communicate findings through clear reports, dashboards, and presentations
Their skillset bridges technical execution and strategic thinking—ideal for organizations seeking support with exploratory research, operational improvement, or product planning.
Learners will work individually or in small groups of 2-4 students, based on the number of students enrolled at the time.
*Project start date is flexible, but the self-assignment must be completed by September 15, and projects must be finished before September 30, 2025 ****Please note that your Project might not receive a student***
Expectations from Partners:
Partners are expected to provide clear project objectives, datasets (if applicable), and a point of contact for communication and feedback. We anticipate active engagement throughout the project. In return, partners will gain fresh insights into their data and actionable recommendations tailored to their business needs.
Learners
Outcomes and Deliverables
Project outcomes are shaped around your business needs while aligning with course competencies. Whether the focus is on internal systems, market trends, or customer behavior, learners will approach your project with rigor and professionalism.
Common deliverables may include:
- Custom Databases: Well-structured, scalable databases with clear schemas and documentation, designed for real-world use cases like pricing systems or CRM data.
- Data Collection & Cleaning Pipelines: Structured datasets gathered from public sources, internal systems, or online platforms—organized and cleaned for immediate analysis.
- Market Research Reports: Detailed analysis of industry trends, customer segments, and competitor activity, often supplemented with charts and visual insights.
- Sales/Outreach Strategy Tools: Actionable outputs such as lead databases, buyer personas, and tailored sales messages based on research findings.
- Business Insights Dashboards: Visual summaries of KPIs, trends, or recommendations using Excel, Google Sheets, or basic BI tools.
Deliverables are presented in business-ready formats and often include supporting documentation, cheat sheets, and stakeholder presentations.
Project Examples
Requirements
Learners will work individually or in small groups of 2-4 students, based on the number of students enrolled at the time.
*Project start date is flexible, but the self-assignment must be completed by September 15, and projects must be finished before September 30, 2025 ****Please note that your Project might not receive a student***
Examples of Past Projects
Product Pricing Database for a Price Scouting App
- Designed a custom database to store and retrieve pricing data from multiple online retailers
- Provided documentation on data collection and a schema optimized for performance and future integration
- Delivered a working prototype integrated with the company’s app for demonstration
Market Expansion Research for a Labyrinth-Themed Gift Business
- Conducted detailed market research across Canada to identify trends, competitors, and potential B2B customers
- Created a searchable lead database with relevant business details and contact information
- Wrote a tailored sales letter and delivered a strategy report with outreach recommendations
Ideal Projects for Learners
Your organization might benefit from a learner team if you are looking for help with:
- Designing a database to support your app, CRM, or operations
- Conducting industry or customer research for a new product or market
- Building data pipelines or performing exploratory data analysis
- Identifying sales leads or untapped markets based on trends and buyer behavior
- Creating clear data-driven reports to support internal decision-making
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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