It was a pleasure to partner with Fjord Outerwear on the Market Entry Strategy project through the Riipen platform. The business owners were proactive, supportive, and open to student-led insights throughout the engagement. Their clear articulation of business goals and thoughtful participation in meetings enabled our MBA students to deliver relevant and practical recommendations. This collaboration greatly enriched the applied learning experience in our Small Business Planning course. We extend our sincere thanks to the Fjord Outerwear team for their valuable contribution.