The primary goal of this project is to develop actionable strategies and gather crucial data to support Bright Nest Cleaning's sustainable expansion, fostering significant growth in its market presence, and to enhance its public and internal image, ensuring it is perceived as a leading, trustworthy, and innovative service provider. This includes understanding market opportunities, optimizing operational growth, and cultivating a reputation that resonates with both clients and employees.

This Riipen project aims to analyze company expansion and enhance brand image for Bright Nest Cleaning. Students will research market trends, evaluate current brand perception, and propose actionable strategies for growth and reputation improvement. Expected outcomes include a clearer expansion roadmap, enhanced brand insight, and strategic recommendations, with deliverables such as an Expansion Analysis Report, a Brand Perception Audit, a Strategic Growth Plan Presentation, a Brand Communication Strategy, and a Curated List of Engagement Questions for the business profile.