Consider It Energy is seeking to enhance its online presence and reach a broader audience through a well-structured digital marketing strategy. The primary goal of this project is to develop a comprehensive plan that integrates both search engine marketing (SEM) and content marketing. The learners will analyze the current digital footprint of Consider It Energy, identify key areas for improvement, and propose actionable strategies to increase online visibility and engagement. This project will allow learners to apply their knowledge of digital marketing principles, tools, and techniques acquired in the classroom. The tasks will include conducting market research, analyzing competitors, and creating a strategic plan that aligns with the company's goals. The project is designed to be completed within 60 hours by marketing students.

The final deliverables for this project will include a detailed digital marketing strategy document that outlines the proposed SEM and content marketing initiatives. This document should include an analysis of the current digital presence, a competitive analysis, and a step-by-step implementation plan. Additionally, learners will present their findings and recommendations in a presentation format to the Consider It Energy team. The deliverables will demonstrate the learners' ability to apply marketing concepts and provide actionable insights for the company.