Digital Content Creation
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Project scope
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Communications Creative writing Digital marketing Social media marketingSkills
digital content marketing content creation email marketing social mediaFIA (Feminine Intelligence Agency) is a social-impact nonprofit that produces original research and educational tools on coercive control and women’s agency. Our challenge is that this knowledge often stays in reports rather than reaching the diverse audiences who need it most.
We would like students to design a sophisticated, AI-enabled pipeline that translates FIA’s research into digital content for different audiences. This will involve:
- Familiarizing themselves with FIA’s mission, outputs, and target audiences.
- Segmenting audiences and recommending content channels for each group (e.g., women at risk, educators, clinicians, policymakers).
- Researching and testing AI and digital tools for summarization, visualization, SEO, and social media scheduling.
- Developing and documenting a step-by-step process to transform FIA research into public-facing content efficiently.
- Creating tested prompts, templates, and sample outputs that FIA can reuse to produce high-quality, large-volume content.
Bonus steps would include:
- Testing the workflow with actual FIA research and refining it based on results.
- Measuring efficiency gains (e.g., time saved per piece of content vs. manual production).
By the end of the project, students should demonstrate:
- Clear understanding of FIA’s mission, outputs, and audiences.
- Audience segmentation and tailored channel strategies.
- Development and testing of AI prompts and workflows that can scale content production.
- Evaluation of different software solutions and recommendations for FIA. This should be a complete tech stack and step-by-step instructions of how we can bulk produce quality content.
- Production of prototype outputs (social posts, SEO summaries, dashboards) to demonstrate the workflow in action.
Bonus steps would include:
- Iterating prototypes based on FIA feedback.
- Delivering ethical/strategic guidelines for AI use in FIA’s context.
Final deliverables should include
- A segmentation framework mapping FIA’s audiences to recommended channels/content types.
- A workflow playbook (research → prompts → outputs → scheduling → analytics).
- A set of reusable AI prompts and templates designed for FIA.
- Prototype content outputs for each target audience.
- A 10-minute presentation summarizing findings, workflow, and recommendations.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
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Diversity and inclusion
Categories highlighting this company’s ownership and values
BIPOC-Owned Community-Focused Immigrant-Owned Minority-Owned Neurodivergent-Owned Small Business Social Enterprise Women-OwnedFIA is developing tools and content for women to help spot powers moves and respond 10X more effectively, whether at work, in love, or with family members. By learning the skills of social discernment, you can keep your peace and your power when others try to throw you curveballs.
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