Caring with Confidence Knowledge Mobilization Initiative for Older Adults

BetterLTC, a not-for-profit organization, aims to enhance the dissemination of knowledge related to caring with older adults across the continuum of care. The project seeks to create engaging and informative content that can be shared through podcasts and social media platforms, such as Instagram. This initiative will help bridge the gap between academic knowledge and practical caregiving strategies, making valuable information accessible to a broader audience. The project will involve researching relevant topics, developing content strategies, and producing multimedia content that resonates with caregivers and community members. By leveraging digital platforms, BetterLTC hopes to foster a more informed and supportive community for older adults. - Research and identify key topics related to caring with older adults - Develop a content strategy for podcasts and social media. - Produce and edit podcast episodes. - Create visually appealing and informative Instagram posts.

Community Engagement Strategy for BetterLTC

BetterLTC, a company dedicated to improving long-term care services, seeks to enhance its community engagement efforts. The goal of this project is to develop a comprehensive community engagement strategy that aligns with BetterLTC's mission and values. The project involves conducting a thorough community assessment to understand the needs, preferences, and expectations of the local community. By leveraging marketing principles learned in the classroom, the student will identify key stakeholders, potential partners, and effective communication channels. The strategy should focus on building strong relationships with the community, increasing awareness of BetterLTC's services, and fostering a sense of trust and collaboration. The project aims to provide BetterLTC with actionable insights and a clear roadmap to enhance its community presence and impact. - Conduct a community assessment to identify needs and expectations. - Develop a strategy that aligns with BetterLTC's mission. - Identify key stakeholders and communication channels. - Focus on building relationships and increasing awareness.

BetterLTC - Communication and Website Support

Too many good ideas, and not enough hands or expertise in the patient-oriented research team with a focus on caring with older adults, their close ones, and health care staff within the long-term care setting. At the end of this project, your team will complete the redesign of the BetterLTC.ca website, informed by the marketing report provided by the Schulich School of Business student team.

Comprehensive Branding Strategy for BetterLTC

BetterLTC, a company specializing in long-term care solutions, seeks to enhance its market presence through a well-defined branding strategy. The goal of this project is to develop a cohesive branding strategy that aligns with BetterLTC's mission and values, effectively communicates its unique offerings, and differentiates it from competitors. The project will involve analyzing the current market landscape, identifying target audiences, and crafting a compelling brand narrative. The student will apply their advanced marketing knowledge to create a strategy that includes visual identity elements, messaging guidelines, and promotional tactics. This project provides an opportunity for a 4th-year marketing student to synthesize classroom learning with practical application, focusing on strategic thinking and creative problem-solving.