Strategic Pricing Analysis for HR Consulting Services

Resolve Solutions & Mediation Inc seeks to optimize its pricing strategy for HR consulting services by conducting a comprehensive pricing analysis. The project aims to evaluate the effectiveness of different pricing models, such as fractional pricing versus project-based pricing, and how these models can be tailored to different client types, including not-for-profit and for-profit organizations. The goal is to develop a pricing strategy that maximizes value for clients while ensuring competitive positioning in the market. Learners will apply their knowledge of market analysis, financial modeling, and strategic planning to identify key pricing factors and trends. The project will involve researching industry standards, analyzing competitor pricing, and understanding client needs to provide actionable recommendations for pricing strategies.

Enhancing Digital Presence for Resolve Solutions & Mediation Inc.

Resolve Solutions & Mediation Inc. seeks to strengthen its digital presence to effectively communicate its services and support to businesses. The current website requires an overhaul to clearly articulate the company's offerings and value proposition. Additionally, a comprehensive marketing strategy is needed to build brand awareness and attract new clients. The project involves analyzing the existing website and marketing efforts, identifying areas for improvement, and developing a cohesive plan to enhance online visibility. The goal is to create a user-friendly website and a strategic marketing approach that aligns with the company's objectives, ultimately leading to increased client engagement and growth. - Analyze the current website and marketing strategies. - Identify key areas for improvement in digital communication. - Develop a clear and effective marketing strategy. - Propose actionable recommendations for website enhancement and client acquisition.

Branding Strategy for Solopreneur

Currently, I have created my website and brand but I am not a marketer and I have a few different branches of my business. I am active in Chamber events and on LinkedIn, I also have an instagram account but am not very active/strategic on that side. Being a solopreneur it's difficult to know what content would resonate with clients and how often to post, etc. . Create a brand strategy that includes client personas a clear, memorable brand that attracts small to medium sized businesses to work with me. Client roadmap Client pool - where are my clients located, what the best way to attract them.